Fredda Vladeck

Director, Aging In Place Initiative

Email: fvladeck@uhfnyc.org

Fredda Vladeck is director of the United Hospital Fund's Aging In Place Initiative, which focuses on advancing new service delivery models that address the critical issues presented by the growing number of people who are aging in place in their communities.  Among the Fund projects that she is overseeing or has overseen are the NORC Blueprint (a Web-based guide to community action), the Health Indicators in NORC Programs Initiative (a project to gather baseline data, design and implement interventions, and measure change in the health of seniors living in New York City's NORCs), and the NORC-Health Care Linkage Project (an initiative to develop and strengthen effective linkages between NORC programs and key health care providers serving their communities). She is the author of the Fund publication A Good Place to Grow Old: New York's Model for NORC-SSPs.

Ms. Vladeck has an extensive track record of combining her understanding of the needs of individual clients with that of public policy.  She was the founding director of the first comprehensive NORC (Naturally Occurring Retirement Community) Supportive Service Program at Penn South (1986), and worked with others to translate and replicate this innovative model at the city and state levels.  During her years in Washington, D.C. (1993-1998), she served as advisor for aging and health policy to the president of the International Brotherhood of Teamsters, as a consultant for health policy to the National Council of Senior Citizens, and as a White House delegate to the 1995 White House Conference on Aging.  As a certified social worker for 25 years, Ms. Vladeck has been a longtime advocate for seniors and vulnerable populations.